AI Search Guides

Evergreen playbooks for GEO, AI search visibility, citations, and confidence.

How to Improve Brand Visibility in AI Search Engines

A practical GEO playbook to earn mentions and citations in AI answers, including Google AI Overviews. Covers content, PR, tracking, and trust signals.

Updated Feb 16, 2026 14 min read

offsite Featured

Off-site visibility for AI Search: where mentions come from

A practical guide to off-site GEO (AI search/AIO): unlinked mentions, PR, reviews/directories, community discussions, and entity authority, plus a big FAQ.

Updated Feb 10, 2026 14 min read

Measurement Featured

GEO Measurement: How to Measure AI Search Visibility When Clicks Go Down

A practical GEO measurement framework: citation share of voice, prompt tracking at scale, and attribution when AI answers steal clicks.

Updated Feb 10, 2026 16 min read

Foundations Featured

What is AI search?

What is AI search and how does AI search work? Learn the mechanics, RAG, browsing vs training data, citations, and how to show up in AI answers.

Updated Feb 9, 2026 12 min read

onsite Featured

On-site GEO Tactics: Page Structure, Schema, llms.txt, and "Answer-Style" Content

Do answer-style paragraphs help AI citations? Does FAQ schema matter? Learn the best on-site GEO tactics: definition blocks, structured data (JSON-LD), llms.txt, comparison pages, and extractable page structure.

Updated Feb 8, 2025 10 min read

Foundations Featured

GEO vs AEO vs LLMO: what they mean, how they differ, and what to do

What is GEO, AEO, and LLMO? Learn how they compare to SEO, what optimize to be cited means, and whether small brands can win.

Updated Feb 6, 2025 10 min read

Citations Featured

AI Citations and URL Citation Depth: How to Get Cited Beyond Your Homepage

Why do AI answers cite your homepage instead of your best pages? Learn how AI citations work, why ranking doesn't guarantee citations, and how to improve URL Citation Depth.

Updated Feb 6, 2025 12 min read

Citations Featured

How AI Citations Work: How Websites Get Cited in AI Search Results

How do websites get cited in AI search results? Learn how citations are chosen, why ranking doesn't guarantee citations, and how to become a safer source for AI answers.

Updated Feb 6, 2025 11 min read

Technical Featured

AI Crawlers, Indexing, and Access: OAI-SearchBot, robots.txt, Bing, and IndexNow

What is OAI-SearchBot, how do you verify AI crawlers can access your site, what happens if you block them in robots.txt, why Bing matters, and whether IndexNow improves AI visibility.

Updated Feb 6, 2025 10 min read

Measurement Featured