Foundations Featured
What is AI search?
A clear explanation of AI search, how it works, and what it changes for SEO and GEO.
AI Search Resources
Practical guides, glossary terms, and checklists to help you earn more mentions and citations in AI answers.
Start here
What is AI search?
A clear explanation of AI search, how it works, and what it changes for SEO and GEO.
Featured guides
The most useful starting points for winning AI visibility.
Citations Featured
AI Citations: How to Earn Deeper, More Specific URL Citations
Learn how to earn AI citations and improve URL Citation Depth so LLMs cite specific pages, not just your homepage.
Measurement Featured
AI Confidence in LLM-Powered Search
AI Confidence shows how reliably LLM search engines understand your brand when they mention you.
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Foundations
Definitions, mental models, and what's changing.
Citations
How to earn deeper, more specific citations (not just your homepage).
Measurement
How to track visibility, confidence, and share of voice in AI answers.
Technical
Structured data, crawlability, and on-page patterns that help extraction.
Troubleshooting Guides
Fix common issues that prevent AI search engines from discovering, understanding, and citing your content.
Latest resources
New and recently updated guides.
Foundations
What is AI search?
A clear explanation of AI search, how it works, and what it changes for SEO and GEO.
Citations
AI Citations: How to Earn Deeper, More Specific URL Citations
Learn how to earn AI citations and improve URL Citation Depth so LLMs cite specific pages, not just your homepage.
Measurement
AI Confidence in LLM-Powered Search
AI Confidence shows how reliably LLM search engines understand your brand when they mention you.