Definition

Share of Voice

Updated Feb 6, 2025

Definition

Share of Voice measures your visibility relative to competitors across a set of tracked prompts.

Plain English

It shows what percentage of AI answers mention or cite your brand compared to competitors for relevant queries.

Why it matters

  • Share of Voice gives you competitive context.
  • Knowing you appear in 30% means little without competitor data.
  • Tracking over time shows if GEO efforts are working.