Schema markup
Definition
Schema markup is structured data (usually in JSON-LD format) added to a page to help search engines understand the content type, entities, and relationships.
Plain English
It's metadata that tells machines "this page is a Product/Article/FAQ/Recipe" with specific properties.
Why it matters
- Enables rich results (stars, FAQs, prices) in search.
- Helps AI systems understand page type and entities.
- Reduces ambiguity when content is retrieved for answers.