Definition

Prompt Set

Updated Feb 10, 2026

Definition

A prompt set is a fixed list of queries used to benchmark AI search visibility over time.

Plain English

Pick 50-200 questions your customers ask AI, lock them down, and run them on a schedule. That's your prompt set.

Why it matters

  • Without a fixed set, you're comparing apples to oranges week over week.
  • It's the foundation for citation frequency and share of voice calculations.
  • Lock the set for at least 30 days before optimizing, or you'll move the goalposts.