Misattribution Rate
Definition
Misattribution Rate is how often an AI answer attributes incorrect claims to your brand or content, or confuses you with another vendor.
Plain English
When AI mentions you, is it saying the right things? Misattribution is when it gets the facts wrong or mixes you up with someone else.
Why it matters
- Brand damage happens quietly if you're not monitoring accuracy.
- Misattribution erodes trust even when visibility is high.
- Fixing it often requires correcting your own content first.