Definition

JSON-LD

Updated Feb 8, 2025

Definition

JSON-LD is a format for adding structured data to a page in a machine-readable way (commonly used for Schema.org).

Plain English

It's how you "tell machines what this page is" without mixing it into the visible text.

Why it matters

  • Reduces ambiguity about entities and page type.
  • Standard way to implement schema.
  • Supports rich interpretation across systems.