GEO (Generative Engine Optimization)
Definition
GEO is the practice of increasing your chances of being included and cited inside AI-generated answers.
Plain English
In classic search, you fought for a click. In AI answers, you fight to be part of the answer.
Why it matters
- AI answers often cite sources, making inclusion a new form of visibility.
- Being retrievable and quotable becomes a competitive advantage.
- GEO builds on SEO fundamentals with a focus on citations.