GA4 Channel Group
Definition
A GA4 Channel Group is a Google Analytics feature to classify traffic sources, useful for grouping AI referrals into one reportable bucket.
Plain English
Instead of hunting for chatgpt.com, perplexity.ai, and copilot.microsoft.com separately, group them all into one "AI Traffic" channel.
Why it matters
- AI referrers are scattered across multiple source/medium entries in GA4.
- Channel groups let you report on AI traffic as a single category.
- It's a low-effort fix for messy AI referral data.