E-E-A-T
Definition
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework Google uses to evaluate content quality and credibility.
Plain English
Google checks whether the person behind the content has real experience and credentials, and whether the site itself is trustworthy.
Why it matters
- AI systems favor sources that look credible and well-attributed.
- Pages with clear authorship and expertise signals are safer to cite.
- E-E-A-T aligns with what makes content retrievable and quotable in AI search.