Coverage
Definition
Coverage is the percentage of relevant prompts for which your brand appears at least once in AI-generated answers.
Plain English
Of all the questions people ask in your category, how many does the AI include you in?
Why it matters
- It tells you if you're visible across the category or only in a narrow corner.
- High coverage means consistent presence; low coverage means you're missing opportunities.
- It's a key input for understanding AI visibility breadth vs depth.