Comparison pages
Definition
Comparison pages are dedicated pages that compare two or more options (e.g. "X vs Y") with differences, pros/cons, and recommendations.
Plain English
Pages built to answer "which one should I pick?" with honest, structured comparisons.
Why it matters
- Specific intent maps well to AI queries.
- Natural chunkable structure (differences, pros, cons).
- Often the most citeable content type for decision-stage prompts.