Definition

Average Position

Updated Feb 22, 2026

Definition

Average position is where your brand typically appears within AI-generated answers, measured by order of mention or citation.

Plain English

When the AI lists options, are you first, third, or buried at the bottom?

Why it matters

  • Higher positions correlate with higher recall and click-through.
  • It separates "present" from "preferred" in AI answers.
  • Tracking position over time shows whether your prominence is improving.