Assisted Conversion
Definition
An assisted conversion is a conversion where AI was part of the journey but not necessarily the last click.
Plain English
Someone saw you in an AI answer, then later came to your site and converted. AI assisted, even if it wasn't the last touch.
Why it matters
- Last-click attribution systematically undercounts AI's contribution.
- Assisted conversion reporting captures the zero-click influence layer.
- Combine it with self-reported attribution for a fuller picture.