Definition

Alt text

Updated Feb 9, 2026

Definition

Alt text (alternative text) is a short description added to an image's HTML so screen readers and search systems can understand what the image shows.

Plain English

It's the label that tells machines "this image shows X" when they can't see the picture.

Why it matters

  • Screen readers depend on it for accessibility.
  • Search engines use it to understand image context.
  • Missing alt text is a common SEO and accessibility gap.