AI Search Visibility
Definition
AI Search Visibility is how often your brand or content appears in AI answers for a defined set of prompts, measured as mentions plus citations.
Plain English
Are you showing up when people ask AI about your category? That's AI search visibility.
Why it matters
- It replaces rankings as the primary measure of presence in AI-powered search.
- Visibility without clicks is still visibility, and it shapes purchase decisions.
- Tracking it requires a fixed prompt set and repeatable measurement.