AI search
Definition
AI search is an answers-first search experience where an AI model generates a direct response, often using information retrieved from the web or a search index.
Plain English
You ask a question, the system pulls relevant sources, and it gives you a synthesized answer instead of a list of links.
Why it matters
- People can form opinions without clicking through ten results.
- Visibility shifts toward being included (and cited) inside the answer.
- Clear, verifiable pages tend to show up more often.