Definition

AI Confidence

Updated Feb 5, 2025

Definition

AI Confidence is a score (from 0 to 1) that reflects how reliably LLM search engines can describe your brand, product, and positioning when they include you in an answer.

Plain English

High confidence means the model is consistent across different questions and gets core facts right.

Why it matters

  • Being mentioned incorrectly is worse than not being mentioned.
  • Low confidence leads to vague descriptions and missed differentiators.
  • High AI Confidence ensures accurate brand representation.