Definition

AEO (Answer Engine Optimization)

Updated Feb 6, 2025

Definition

AEO is optimizing content so it can be selected as a direct answer in answer-first search experiences.

Plain English

You're trying to make your page the cleanest, most quotable answer to the question, not just a page that ranks.

Why it matters

  • Users often stop after the first good answer.
  • Clear structure increases the chance of being quoted accurately.
  • It overlaps with GEO in modern AI answers.